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VoiceOur voice is our personality. It is what we say and remains consistent across all our content. We speak from a place of humility. We seek first to listen and understand, not to shout or silence. We invite everyone to have a seat at our table. We are strongly rooted in our BRIC values, confident in who we are and do not pass judgment on others. |
- Community of Care | Our top priority is to show that we care for others. We don’t make assumptions, and we seek to build relationships.
- Clear & Supportive | As an educational institution, there are times that we must correct and instruct. We are clear about our expectations but are always supportive and seek the best outcome for everyone.
- Unashamed to Stand Out | With our position as leaders, there are times when we must stand out. We are unashamed of the positions we take but do so humbly, always inviting others to come along with us.
- Tone | Our tone is how we speak. It should change depending on our audience and situation.
While our voice remains consistent, we alter our tone for various audiences and situations to match the setting.
| Social Media (Student-Run) |
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| We give students a lot of leeway on their social media accounts to be playful and fun. While we obviously refrain from anything offensive, emojis, (tasteful) memes, slang and abbreviations are appropriate to feature. |
| Social Media (School) |
| Our official Saint Francis accounts have a professional and welcoming tone. We use full sentences and do not abbreviate words. |
| For Students (Current & Prospective) |
| We match the energy of youth. We can be conversational and more expressive. |
| For Parents & Educators (Current & Prospective) |
| We are more professional in tone. We clearly lay out our beliefs and values and invite others to join us in advancing our mission. |
| For Partners (External Companies) |
| We are confident in who we are and what we bring to the table. We are gracious to those offering support while remaining clear on our mission and goals. |
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